Since Airbnb entered the accommodation landscape in 2008, the hotel market has cast a careful eye, noticing its popularity with youthful travellers.
Airbnb, the most significant home sharing community with more than two million listings worldwide, is now targeting business travellers, the bread-and-butter clientele of resorts.
Guests would like a more real experience and a location that is more reflective of culture – the stay should reflect the experience – guests want a cabin in the woods equip with tree furniture that reflects the outdoors.
Hotel and resort owners say they’ve noted changes in customer tastes, leading to new social-oriented manufacturers, homier preferences and much more operational programs.
New Brands: Social and Local
Hotel companies have expanded their portfolios by adding manufacturers which are made to appeal to millennial travellers and people who desire less support and much more connectivity – think modern interior design – both technologically and with shared distance.
How a customer likes to journey is to not invest some time at the guest area but to get access to suburban spaces. There is far more character in a beach house with beach style furniture that has been loved and lived in as opposed to a faultless penthouse.
Moxy’s rooms (from $69) are streamlined, and entrance is keyless, attached by means of a smartphone program. The lobby includes a full-size bar, grab-and-go meals, games and tons of sockets for charging digital devices.
Hyatt Hotels & Resorts’ new brand Hyatt Centric is analysing fresh methods to things such as room service. At three trial resorts, guests can purchase from resort restaurants, a state menu of sandwiches and cakes delivered in 20 minutes, or by means of the shipping agency GrubHub and possess the dinner billed to the area.
Managers enable workers to get in touch with guests to a more casual basis, offering neighbourhood tips not unlike an Airbnb host.
Nowadays it is about more tangible interactions, which can be somewhat less rehearsed or checklist-oriented however accurate. Some Airbnb hosts are even present when they are hosting guests, perhaps living in the home extension while guests occupy the main living spaces. More and more travellers are beginning to opt for this as it enhances the experience and the connection to the people and the area.
If your next resort feels like home, you thank home sharing – many resorts are being forced to adapt to the new trends by trying to mirror a house design to create that homely feeling for gests.
Individuals who select Airbnb are looking for a romantic, non-manufactured experience. They are interested in being embedded into the fabric of a neighbourhood, where they could sense the uniqueness of location. They want to be able to picture themselves living there, growing old there, sitting on the outdoor furniture and watching the sunset together.
This need for authenticity is influencing today’s hospitality layout – every resort has to tell a story; it has to be an area of circumstance, reflective of its community and neighbourhood – consider tree wood furniture in a ski lodge.
The younger generation especially does not need staff to carry their bags to their rooms in return for a small tip. They would rather be in a trendy area with larger rooms, larger area, possibly with a kitchen which makes them feel like, hey, this is exactly what it feels like to reside in San Francisco or Chicago.
Plugged into the Local
Airbnb suppliers are capitalising on the online encounter. It’s true that you have to devote a good deal of time seeking the ideal rooms, however its own destination and mapping of the town helps to sell the service.
Many hosts have information about the area, as well as recommendations for things to do and see and places to eat. This eliminates the need for guests to do extensive research because they have all relevant information in one space. Moreover, they are more likely to take advice from a local who knows the ins and outs, rather than a big hotel chain that is trying to make money from their recommendations to their guests.
However perhaps the most convenient part about staying with an Airbnb, is their affordability. There are of course many price variances, but you can guarantee that in most cities or towns around world there will be affordable options that will appeal to travellers wanting an authentic experience.
And on the other hand, want to make a few quick bucks? Consider turning your house extension into a spare living space and house some guests of your own.